Privacy Policy

EthnicPath Research Inc. (“EthnicPath Virtual,” “we,” “us,” or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI voice agent platform and related services.

By using our services, you consent to the data practices described in this policy. We comply with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

Account Information

Name, email address, company name, phone number, billing details, and payment information processed through our secure payment provider.

Service Usage Data

Call metadata (timestamps, duration, language, disposition), campaign configurations, SMS messaging activity, analytics and reporting data, and platform interaction logs.

Technical Data

IP address, browser type, device information, cookies, and similar tracking technologies used to improve platform performance and security.

• Providing, maintaining, and improving our AI voice agent services
• Processing subscriptions and billing through our PCI-DSS certified payment provider
• Sending SMS messages and voice calls on your behalf through our telecommunications partners
• Generating analytics, reports, and campaign insights
• Communicating service updates, support responses, and account notifications
• Ensuring platform security and preventing fraud
• Complying with legal obligations

We do not sell your personal information. We may share data with:

• Service Providers: We use trusted, industry-leading third-party providers for payment processing, voice and SMS delivery, AI voice agents, database and authentication, hosting, email, and error monitoring — each bound by their own privacy policies and security certifications
• Legal Requirements: When required by law, legal process, or government request
• Business Transfers: In connection with a merger, acquisition, or sale of assets

We implement industry-standard security measures to protect your information:

• All data transmitted via TLS/HTTPS encryption
• Data at rest encrypted in SOC 2 compliant infrastructure
• Row-level security policies enforced at the database level
• Role-based access controls for platform administration
• PCI-DSS compliant payment processing — we never store card details
• Session management with automatic expiration

Voice calls and SMS messages processed through our platform are used solely for the purposes configured by our clients. We do not monitor, intercept, or access the content of calls or messages except as required for troubleshooting, quality assurance at client request, or compliance with legal obligations.

We retain your personal information for as long as your account is active or as needed to provide services. Upon account termination, we retain data for a reasonable period to comply with legal obligations, resolve disputes, and enforce agreements. You may request deletion of your data by contacting us.

Under Canadian privacy law, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Withdraw consent to data processing
• File a complaint with the Office of the Privacy Commissioner of Canada

Our platform may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.

We may update this Privacy Policy from time to time. Material changes will be communicated via email or a notice on our website. Your continued use of the service after changes constitutes acceptance of the updated policy.

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

EthnicPath Research Inc.
Email: support@ethnicpath.com